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Mark Riedy
Straight out of Cincinnati, Ohio (via NY and LA) Mark throws in a hand with marketing and business strategy. A former editor for Bicycling and Mountain Bike Magazines, Mark has written and contributed to a number of books on cycling including ‘The Art of the Bicycle’ and ‘Lance Armstrong: Images of a Champion,’ with Graham Watson. He takes great pride in having purchased his first pair of Assos bibs in Amsterdam back in 1986 and this father of two girls counts among his favorite bikes a 2009 Focus Cayo Lightweight,1989 Rossin Ghibli and 2009 Barry McGee/Twist limited edition Cinelli pista. He firmly believes that investing in a Keith Haring customized Cinelli Laser now could be a good way to pay for his kid’s college in 20 years. Unfortunately his wife Rachel just doesn’t see it that way.
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