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BMC BMC is a truly innovative brand from Grenchen, Switzerland, a small town just north of Bern. With our connection to the BMC Pro Cycling Team (based up the road from our shop in the cycling mecca of Santa Rosa), it’s not a big surprise that we carry BMC. Obviously, we’re also a shop that loves the innovation, style, passion, precision and Swiss quality that Assos brings to the table and we see those same traits in the line of BMC road frames. Perhaps as a result or our ties to the BMC team and to Assos, the people from BMC have been here to visit us and we’ve gone to Switzerland to see their development center. The biggest reason we support and sell BMC frames is their dedication to improving the breed by working directly with the world’s best racers. Company founder Andy Rihs (a one-time resident of Marin County) was the man behind the Phonak professional cycling team and he has big aspirations with the new BMC squad. We believe that relationship as well as strategic alliances with technical partners like Easton, will make BMC bikes among the most innovative and best riding available. Call us for more information or to set-up a test ride. ![]() |

