In a sport enamored with legacy and tradition, it’s not always easy for a newcomer to make a lasting impression. But Enve wheels have done just that, becoming one the most prominent premium wheel manufacturers our industry has ever seen in an astonishingly short amount of time. Emerging on the scene in the early 2000s, Enve wheelsets (or rather Edge, as they were called then) began appearing on high-end custom builds and dedicated race machines, often accompanied by their forks and cockpit pieces. Instantly distinguishable by their striking palindrome logo and lauded for their tip-top, American made quality, Enve wheels quickly became a status symbol, signaling that its rider was in the know and only wanted the best.
Sure, they’re blingy, but by no means are they just for show. Enve wheels are built to perform. Their wheels have been trusted by continental and World Tour pro road racers, they’ve taken victories at the most demanding gravel races, and they’re among the top choices for time trialist and tri-athletes alike. They even built the first carbon rim to be proven worthy of World Cup downhill MTB racing. Enve knows how to build wheels that win, and if they’re good enough for the pros, you can be assured they’re good enough for you.
Enve Wheels are Designed and Built in the USA
Enve’s biggest strength is how tightly contained, and efficient their entire production is. Perfectly positioned in the quaint town of Ogden, Utah, lies Enve’s impressive headquarters, where everything lives under one roof. The engineers sit in an office just above their bustling production floor, while their real-world proving grounds, the Wasatch Mountains, are quite literally just out the front door. Ideas can be immediately turned into prototypes, which can then be put to the test.
The entire Enve team is made up of passionate riders. And we’re not just talking hobbyists here - they can really rip! Being a superstar on the bike seems to be a requirement to being hired at Enve. Everyone in the company is genuinely vested in what they do, caring deeply about the products they produce. While “For Riders, by Riders,” is an overused marketing phrase, for Enve, it’s 100% the case.